Welcome to Channel Beacon
We help early-stage and scaling technology companies unlock sustainable, high-margin revenue through smarter channel sales, hyperscaler programs, and global reseller partnerships.
We partner with founders, CROs, and revenue teams to design, build, and grow channel strategies that deliver real results — from securing AWS & Azure marketplace listings to partnerships with trusted distributors like Carahsoft and TD/Synnex.
Our proven framework makes it simple to recruit, onboard, and enable the right partners so your solutions reach more customers in more markets, faster.
Whether you need a fractional CRO with a 'channel-first' mindset, a channel advisor, or just a clear go-to-market plan to win with hyperscalers and channel partners, Channel Beacon is your trusted guide.
Let’s build your channel. Let’s grow your revenue.
Services
Channel Strategy Development
Optimize channel strategy with tailored plans that align business goals for maximum performance.
Partner Program Optimization
Align partner strategy with custom programs boosting mutual success and market presence.
Marketplace Revenue Acceleration
Accelerate sales & acquisition through strategic use of AWS, Azure, Google Cloud, and other marketplaces.
Frequently Asked Questions
“I worked with Marc for nearly 3 years as the head of our alliances team for Onit's Enterprise Business Unit. He has some of the top channel skills needed to help SaaS companies capitalize on their existing partner ecosystem to grow top of the funnel leads and boost revenue.”
Eric Elfman, CEO - Moxiworks, Vice Chairman, Onit
Contact us
Reach out to us for expert guidance in channel management and take your business to the next level.
About us
Based in the Washington D.C. metro area, Channel Beacon is an executive channel management consulting firm dedicated to helping businesses grow. We specialize in developing tailored strategies and solutions that optimize your channels for maximum performance and revenue growth. We bring years of industry experience to every client, providing actionable insights and strategic recommendations that deliver tangible results. Our mission is to empower your business to scale its growth and succeed with a comprehensive channel program.