1) What is Channel Beacon?

Channel Beacon is a fractional channel sales consulting company. We help technology start-ups and scale-ups either build an indirect sales channel program from scratch, audit your current program to optimize it generate substantial revenue contributions to the business and/or help you get your solutions listed on one of the major marketplaces as a public or private offer. 

2) What is a fractional channel sales model and how does it work?

Instead of hiring a full time channel sales manager or executive which can be pretty expensive for budget-constrained companies, hire an experienced fractional resource to deliver the same, if not better, revenue results to the business. On average, a Director of Channel Sales will cost a company $180K per year in salary plus 20% load for benefits and you're looking at around $220K per year in overhead. What if you could hire a fractional resource for half of that number and get better results? That's the Channel Beacon model.

3) That sounds great but can Channel Beacon really deliver results?

Don't take our word for it, talk to people that have worked with our CEO before and they'll tell you that revenue results matter. In addition to that, we will give you the transparency you need like weekly activity reports, monthly pipeline reports with your key partners, and even board reports to show how your indirect sales channels are positively impacting the business. Finally, we don't just say we're going to do something, we actually sign up to a channel sales revenue target that we have to hit or you can cancel for non-performance. It's rare that a consulting company will commit to revenue results and hold themselves accountable but we do.

4) How do I get started?

Sit down with us and walk us through where you'd like to see your channel program grow in the future. We'll put together a plan that's unique to your business and your solutions then execute to the plan. We want you to feel like Channel Beacon is part of your team because we are! We hold ourselves just as accountable to the success of your business as you do and when you win - we all win - it's that simple! Fill out our Contact Us form today and let's start building you the channel program you deserve!