Channel Strategy Development

• Creating the right channel program model for your business (or hybrid model)
  • Referral model
  • Reseller model
  • Alliances leverage
• Crafting the right partner agreements for your business
• Partner business plan outlines with detailed KPIs
• Establishing revenue goals by partner channel
• Target account mapping
• Partner enablement plans
• Help with Partner Recruitment and Onboarding

 

Partner Program Optimization

• Annual planning kick-off meetings
• Establishing your Partner Advisory Council meeting cadence and managing content
• Managing monthly partner pipeline calls and QBRs to ensure the mutual join partner plan is on target
• Participate in joint partner marketing activities and events
• Ongoing assistance with management of your partner channel and performance reporting to executive stakeholders and/or board members
• Detailed CRM pipeline reporting and overall revenue contribution of your partner channels
• Services certification programs for partner solutions consultants
• Building joint marketing plans and ROI conversion models
• Connecting you to the right FEDRAMP partners for launching and growing your public sector channel business

 

Marketplace Revenue Acceleration

• Getting your software listed on the marketplace exchanges
  • Assistance with technical requirements
  • Assistance with marketing requirements
  • Understanding the right models (public or private) for your solutions
• Connecting with the right resources within your chosen marketplace(s)
  • Sales
  • Marketing
  • Technical
• Propensity to buy reports to understand which customers have multimillion dollar consumption spend agreements and looking for solutions like yours
• Sales enablement assistance in getting your solution in front of marketplace sellers globally
• Mapping additional partners and SIs that are highly incented to offer solutions like yours through one of the marketplaces
• Competitive analysis assistance and marketplace pricing strategy (both public and private offers)